Nowadays, thousands of Businesses use social media platforms to market their products and services. One question which entrepreneurs grapple with is which platforms to use when promoting their businesses.
Experts recommend that you actively promote your business in two or three platforms but it is vital to know one which one suits you. In this post, we’re going to look at the top 7 social media platforms to grow your business.
You may have guessed it!
Yes, Facebook makes it top of the list. It is currently the most widely used social media platform with a whopping 2.27 billion users. Remember around 1.5 billion of this log into their Facebook accounts daily.
No matter what your business is, you can always find some clients on this platform. When people conduct a search on a business related to yours, your FB profile/page may pop up among the top searches.
If you consistently post quality content on your profile and business page, you will grow your business quickly.
What’s even advantageous about Facebook is that it’s provides affordable advertising. With paid ads you can tailor your posts to specific audiences, using characteristics such as age, gender, and occupation.
LinkedIn is basically a community of professionals. This is a place where you not only connect with customers but also other business people and key decision makers in your industry.
If you want to build a brand for your business, it is a great place to start. With 250 million monthly active users, you are sure to create a large professional network and grow your business.
LinkedIn also offers paid advertising, which means you can use it to target a particular audience. More and more businesspeople are realizing the importance of LinkedIn. If you haven’t signed up yet, do so and start building your brand on the platform.
What’s interesting about Twitter is you can only post content that doesn’t exceed 280 characters. This means you have to promote your business using as few words as possible.
Twitter is among the oldest social networking platforms and averages around 300 million active monthly users. If you want to know what’s trending right now, you can login to Twitter and find out.
As for Twitter you can use hashtags to find people tweeting about your industry, products or services your business offers. According to BlueCorona74% of Twitter users follow small businesses to get product updates.
A few years ago Facebook CEO Mark Zuckerberg bought Instagram for about 1 billion USD. Instagram mainly focuses on visuals so you need to be able to take quality photos and short video clips (up to sixty seconds) for your business promos.
If you do this, you can be sure to convert many users. It’s a scientific fact that people are likely to remember what they see rather than what they read. Accompany the visuals with the necessary hash tags and be sure to see an increase in followers and customers.
About 500 million people use Instagram on a daily basis so it’s a great platform to market your company and build a strong brand.
YouTube is a video sharing platform that’s owned by Google. You probably spend a few minutes each day checking out various videos on YouTube. Do you know you can use it to promote your business?
Considering that YouTube is the property of Google, It is easier to rank higher on the search engines of you post relevant content accompanied by industry keywords. Create a channel, make quality videos and post them on the platform.
With more than 1.5 billion monthly active users, your business is bound to reach thousands or even millions of people through YouTube ads.
Pinterest has nearly 200 million monthly active users and is among the fastest growing social networking platforms. An interesting fact is that 81% of the users are female!
If you are in the creative industry, you might want to consider this platform for your marketing. Many users log in to the site to check out products and then make a decision to buy later.
If you want to boost your posts and reach a wider audience, you can always use the paid Pinterest ads. If you’re on a tight budget, you need not worry. Include many relevant industry keywords in your posts. This way, the target audience has higher chances of finding your products.
When compared to platforms such as Facebook and Instagram, Snapchat may not be as popular. Nonetheless, it is an effective tool you can use to promote your business. Snapchats (videos and photos) can be sent to other users or added to the stories.
Those sent to other users can only be viewed once but those on the stories stay up to 24 hours, just as it is one Facebook and Instagram stories. Snapchat is a great platform if you’re targeting young people, considering that around 70% of its users are under 35.
To reach your targeting audience quickly, you can use paid Snapchat ads. It’s also among the fastest growing social networks so you can try it out.
I mentioned earlier in the post that you can focus on two or three platforms. You can add more if you have the time and resources. Before choosing social media platforms to grow your business, you first need to define your business goals and your target audience. This way, it will be easier to identify the needs of your potential customers want and develop the best ways to reach out to them.