Nowadays it is so much easier to build your own website. But then content creation gives you a headache. You realize your content isn’t getting you any results, no matter what you do. Content on a site serves many purposes. It could be to help sell products, increase the number of visitors or to build your mailing list. Here are 7 ways to write effective website content.
Beef up your content with statistics
Whatever your filed is, I assume that you have enough expertise to act as an authority/professional. As go through your content, the target audience expects to see well-researched material.
Include diagrams, facts or any interesting/important statistics you get from other sites (This information should only come from credible sources). Your site will be viewed as a trusted source and the number of readers/customers will go up.
Come up with attention-grabbing headlines
When internet users open a page on your website, the first thing they should notice is the headline. Don’t make the headline too long. Keep it brief and clear.
Identify the main keywords that will catch the readers’ attention and include them in the headline. Also ensure that it is of a larger font and in bold, if possible use a different colour. This way, readers will be more interested in reading the whole content.
Have a clear purpose
“If you don’t plan, you plan to fail,” this is one of the most popular sayings. What do you want to achieve with the content you’re creating? What are the daily, weekly or monthly goals you want to achieve with your content?
Once you’ve answered these questions, it will be much easier to craft they type of content that resonates with your readers. It enables you to come up with points which are geared towards helping you achieve those goals.
Focus on your audience
Picture this: You are at a friend’s dinner party and you happen to spot a stranger. You go over to where she is and introduce yourself. As the conversation goes on, you notice that she doesn’t allow you to talk. She goes on and on about yourself till you get bored.
It is the same thing with web content. Readers want to feel that you care about them (who doesn’t?). When you write excessively about yourself or your product, you’re pushing them away-giving them an opportunity to move to your competitor.
If you’re describing a product, don’t focus so much on its ‘superior’ features. Tell the reader how they can benefit from it. How it can solve a big problem they have. When they audience feels appreciated, they will be more willing to do what you ask them to do.
Thoroughly edit your work
This is something you must do for every piece of content that you publish on your website. After writing the price, go through it several times checking the grammar and sentence structure.
See to it that all grammatical errors are eliminated. If a particular paragraph isn’t making sense, rephrase it. In addition to that, keep sentences short and avoid using industry jargon. You dedicated readers deserve to read your best content.
Use images and videos to convey your message
A picture is worth a thousand words, so they say. You audience may get bored reading endless paragraphs of text so it is advisable to include images and short video clips.
According to this article on blogging.com, blog posts that have images get 94% more views than those that don’t.
Images and videos can be used to illustrate certain points. You can get free images on sites such as Unsplash or better yet, you can create them yourself using Software such as Adobe Indesign, Adobe Photoshop and Gimp.
Optimize content for search engines
You probably have hundreds of competitors out there. All of them are trying to create the type pf content that attracts internet users. This is where search engine optimization (SEO) comes in.
Identify keywords users are likely to type into search engines and use it in the content you’re writing. Only take care not to keyword-stuff! Ensure keywords appear in the headings, subheadings, first and last paragraphs and meta descriptions.
Bonus point: Develop unique content
When your content is just a rehash of content in other sites in your niche, you’ll find it difficult to make it. You must define your goals from the start and think of what will make you stand out. Study sites in your niche and strive to create better, unique content and you’ll amass hundreds, even thousands of loyal followers.
You will definitely come up with awesome content if you follow the points mentioned above. The idea is to create the type of content benefits your target audience. If you have more tips on creating effective website content, let’s meet at the comments section!